Packaging design gives the product a unique personality, but also for the goods to establish a perfect visual image. Product packaging design is the most straightforward self-presentation of goods to consumers. It has long been regarded by consumers as a prerequisite for judging the quality and value of goods. It is also directly related to the brand value of goods in the market circulation. What is the function of product packaging design?

 

Product packaging design function is what

 

1, reflect the characteristics of the product

 

Through the graphic design, layout planning, color collocation combined with artistic expression techniques, so that the characteristics of the product to a greater extent, this approach is mainly to attract more consumers.

 

(2) Protection of goods

 

Many goods can not be directly exposed to the outside, and product packaging design can be very good to protect the product will not be damaged by the environment or think, which will play a very good role in protecting goods.

 

3, reflect the culture

 

A commodity represents this brand, and each brand has its own culture. Any product packaging needs to be related to product characteristics and product culture, and reflecting culture is a core function of product packaging.

 

Finally, in the product packaging design, should be based on product characteristics, the use of culture and consumer groups to choose the appropriate packaging design expression, and strive for the unity of form and content.