Packaging must improve the core competitiveness
2020-12-10 17:36
Packaging will speak for itself and become an effective advertisement. More importantly, consumers will know which enterprise or brand they come from when they see any packaging. Only in this way can we say that our packaging strategy design is successful.
For most enterprises, they are also faced with a dilemma at this stage: do not change the packaging, and they also feel that they do not show the grade; Change it, and worry about affecting the existing sales volume, because the new packaging usually needs a process of promotion, communication and familiarity, especially for some products whose sales volume tends to be stable, it is difficult for people to make decisions whether to change the packaging.
Packaging design is not the pursuit of beauty is not beautiful, but right! Packaging with incorrect strategy has no sales power even if it is beautiful. Packaging design should not only have a unified form, but also present personalized differences, the pursuit of standing out, which is conducive to the effective superposition of enterprise brand information dissemination, but also the differentiated dissemination of core products.
Packaging is the coat of the product, is an indispensable part of the value of the product, as a bridge and link between enterprises and consumers. With the continuous improvement of people's living standards, the pursuit of beauty is also getting higher and higher, outdated packaging concepts and packaging products have been far from meeting people's aesthetic needs, "beautiful, personalized" packaging is more and more respected by consumers. A successful packaging design, not only packaging products, to attract consumers to buy, more is to reflect the connotation of corporate culture and brand core values.
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