Packaging (packaging) is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means of establishing product affinity with consumers. Today's economic globalization, packaging and commodities have been integrated. As a means to realize the value of goods and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important subject that the business community and design have to pay attention. The function of packaging is to protect goods, convey product information, facilitate use, facilitate transportation, promote sales, and increase product added value. As a comprehensive subject, packaging has the dual nature of combining goods and art. For example, Beijing Weichuang Yihe creatively thinks about packaging from the height of the brand. We use brand innovation strategy and consumer experience insight to provide creative packaging solutions. Focus on the identification architecture planning of the whole product series packaging, so that the packaging is systematized and the terminal performance of the product is improved.

Contour Elements

The shape element is the shape of the product packaging surface, including the size, size and shape of the display surface. There are three forms we see in our daily life, namely, natural form, artificial form and accidental form. But when we study the morphological composition of products, we must find a form applicable to any nature, that is, to extract the common regularity and call it abstract form.

We know that form is the shape of the elements, or this is called the form of the elements, is a certain method, the law of the formation of various ever-changing forms. The form is composed of points, lines, surfaces and bodies. The main forms of packaging are: cylinders, cuboids, cones and various forms, as well as the combination of related forms and the novelty of various forms of packaging formed by different cutting plays a very important role in the visual guidance of consumers, and the peculiar visual form can leave a deep impression on consumers. Packaging designers must be familiar with the characteristics of the form elements themselves and their expressions, and as a form of beauty of the material.

When we consider the shape elements of packaging design, we must also understand it from the perspective of the law of formal beauty. According to the formal beauty of packaging design, combined with the characteristics of the product's own functions, various factors are organically and naturally combined to obtain a coordinated and unified design image.