There are a wide variety of goods, different forms, multifarious, its function, appearance and content are also different. The so-called content determines the form, packaging is no exception. Therefore, in order to distinguish between goods and design convenience, we classify the packaging design as follows.

Product Content

Daily necessities, food, tobacco and alcohol, cosmetics, medicine, culture and sports, handicrafts, chemicals, hardware and household appliances, textiles, children's toys, local products, etc.

Packaging Materials

Different goods, taking into account its transportation process and display effect, so the use of materials are not the same. Such as paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton packaging, cloth packaging.

Product nature

1. Sales packaging

Sales packaging, also known as commercial packaging, can be divided into domestic packaging, export packaging, gift packaging, economic packaging and so on. Sales packaging is directly oriented to consumption, therefore, in the design, there should be an accurate positioning (on the positioning of packaging design, there is a detailed introduction in the back) in line with the appeal of the object of goods, and strive to be simple and generous, convenient and practical, and can reflect the commodity.

2. Storage and transportation packaging

Storage and transportation packaging, that is, the storage or transportation of goods for the purpose of packaging. It is mainly circulated between manufacturers and distributors and stores to facilitate product handling and counting. In the design, it is not the key point, as long as the number of products, delivery and arrival date, time and place, etc., it is OK.

3. Military Supplies Packaging

The packaging of munitions, or special supplies, is rarely encountered in design, so it is not described in detail here, nor is it the focus of this book.