Prospects and Challenges of Internet Printing

 

　　01

 

The loss of offline printing is heavy, and the impact of the graphic channels radiated by traditional printing plants is huge.

 

Under the impact of the new crown epidemic, offline printing losses, we do not start no money to earn, and coincided with the Spring Festival, the first quarter is basically very bleak. And affected by the epidemic, the original plan of the exhibition and other marketing activities suspended, tourism, catering, entertainment, foreign trade and other industries were devastated, domestic, especially when the epidemic resumed, foreign epidemics intensified, the overall demand for printing significantly reduced.

 

　　02

 

Overall printing demand has decreased significantly, and the epidemic has changed the way of buying.

 

One new change brought about by the epidemic is the accelerated change in the way of buying. This year, our Internet from hot to freezing, from a single model to personalized custom service direction to explore, especially the arrival of the epidemic, so that the traditional printer to see the advantages and convenience of online trading.

 

　　03

 

Traditional Printing Seeks Internet Transformation, Supply Chain or Online E-commerce

 

At the same time, the epidemic has also allowed us to re-examine how Internet printing can help the printing industry upgrade. Traditional printing is seeking Internet transformation, one is to do online supply chain, one is to do online printing e-commerce. However, the water is very deep, the supply chain cannot be solved by a single printing factory, and online e-commerce has extremely high requirements for operational capabilities.

 

Analysis of the Current Situation of Internet Printing E-commerce

 

When you do online printing e-commerce, you will first think of Taobao, Tmall, Jingdong, Pinduo, etc. These are all settled e-commerce platforms. The construction of IT is relatively perfect and the settlement is relatively simple.

 

If you want to do online printing e-commerce, you must hire people; if you consider the operation outsourcing, the corresponding cost is particularly high, the profit is particularly low, which means that the traditional channel of operation in the Internet printing environment is not applicable at all.

 

Of course, there are some independent printing e-commerce companies that are independent of Taobao Tmall. In 2015, the independent printing e-commerce on the Internet was very hot. By 2018, everyone's attention seemed to have fallen to freezing point, which also means that the brands of printing e-commerce still in operation are decreasing. In addition to price, logistics, quality, operation and other reasons, but also lies in the lack of depth of service platform to customers. In addition, the platform is not enough for the personalized customization of customers.