1. Safety-Pay attention to pet health

With the continuous improvement of people's quality of life, the status of pets has also improved. In the modern family of the past, pets are no longer the role of family care. They are respected members of many families and have become an important way of emotional sustenance. Pet owners pay more attention to the health of their pets in order to give them good natural food and prolong their life. Therefore, in the design of pet food packaging, we should first convey the concept of health and safety, so that pet owners can resonate and shorten the distance between consumers. The specific design is as follows:

(1) Emphasize professional advantages

Strong technical advantages and unique selling points are the core and selling points of product competition. The advantage of the product lies not only in the technical level, but also in the source of raw materials, equipment technology, nutritional formula, cost performance and unique efficacy.

2) Create a star effect

Adopting celebrity and expert endorsements is a traditional marketing concept because they have a fan effect, and consumers will shop under the influence of celebrities. However, experts are not only a symbol of authority, but also a way to effectively convey product trust.

2. Tone-to satisfy the pet owner vanity dimension

With the improvement of living standards, people's consumption concept has gradually changed. Consumers should not only obtain material enjoyment, but also obtain a kind of spiritual satisfaction and emotional consumption requirements. Good packaging should not only reflect the characteristics of the product itself, but also take care of the feelings of consumers. This change from the appearance of the product to the artistic conception of the product is actually the key to the sublimation of the design creativity. How to make people excited, the internal expression sometimes exceeds the external expression, that is to say, we should make the pet food packaging design tone.

(1) High-end scenes, immersive

Introduce high quality life scenes in pet food packaging to create high-end life tastes such as expensive women and cats, warm scenes of pets and fashion people, portraits of pets with noble blood, pet stars with international awards. Identify the target group and graft a successful hot image can stand out in the Internet age.

(2) Relying on the classics, expressing emotions with scenery

International design style, feel exotic. In the package, you can feel what you can't touch and show what you can't see. In general, many designs use Nordic high-quality raw materials and pasture picture backgrounds, and learn the expressive language of classic works and paintings.

(3) Enlarge the details to win the beauty

Exquisite performance details, all picture elements on pet food packaging should strive to be exquisite and perfect. When choosing a pet, they must have healthy hair and a beautiful color. Choose a high quality pet, find a professional camera to shoot, or buy high-definition copyright pictures. The texture and color of the picture should be bright. If you want to reflect the ingredients and raw materials, you should also use advertising photography techniques to beautify and decorate the product to make the ingredients more delicious and natural. This is an era of paying attention to face value. Illustrations and IP images appear in large numbers, which are very much in line with the aesthetic needs of young people. Therefore, creating a high face value IP image to convey the product is also a method used by many brands.