Printing demand is reduced, offline printing losses are heavy, where is the new growth point of printing enterprises

The prospects and challenges of Internet printing under the impact of the new crown epidemic 01 offline printing losses, the traditional printing factory radiation graphic channels have a huge impact in the impact of the new crown epidemic, offline printing losses, we do not start no money to earn, and coincides with the Spring Festival, the first quarter is basically very bleak. And affected by the epidemic, the original plan of the exhibition and other marketing activities suspended, tourism, catering, entertainment, foreign trade and other industries were devastated, domestic, especially when the epidemic resumed, foreign epidemics intensified, the overall demand for printing significantly reduced. 02 overall printing demand significantly reduced



In the post-epidemic era, the packaging and printing industry should also ride the wind and waves.

2020 is destined to be an extraordinary year, the closing year of the comprehensive construction of a well-off society and the 13th Five-Year Plan, as well as a year for the whole country to fight the new coronary pneumonia epidemic with one heart and one mind. In the face of the sudden epidemic, China's economy has been greatly affected, and the packaging and printing industry is also facing new difficulties and challenges. Since the full outbreak of the new coronary pneumonia epidemic, under the leadership of the Party Central Committee and the State Council, the people of all ethnic groups across the country have joined hands to overcome the difficulties, and the printing industry has comprehensively carried out in-depth study and implementation of General Secretary Xi Jinping's series of important speech instructions on the prevention and control of the epidemic, while earnestly implementing the epidemic prevention and control of the various decision-making arrangements, while accumulating



What are the common printing processes?

With the continuous improvement of people's requirements for album printing design and packaging printing design, printing technology has also made great progress, and the post-press process has achieved vigorous development. The new technology in Shenzhen printing factory with a combination of a variety of technologies, so that the print in the process with the effect of more high-end, more three-dimensional sense of prominence, and finally completed the artistic quality of the print. Common processes include: hot stamping, embossing, embossing, sanding, UV, gluing, beer, mounting, window opening, Jincong, flocking, Phnom Penh, pinhole, plastic absorption, bulging, indentation, laser, touch, etc.



How many packaging designs are there?

There are a wide variety of goods, different forms, multifarious, its function, appearance and content are also different. The so-called content determines the form, packaging is no exception. Therefore, in order to distinguish between goods and design convenience, we classify the packaging design as follows. Product content: daily necessities, food, tobacco and alcohol, cosmetics, medicine, culture and sports, handicrafts, chemicals, hardware and household appliances, textiles, children's toys, local products, etc. Packaging materials of different goods, taking into account its transport process and display effect, so the use of materials are not the same. Such as paper packaging, metal packaging, glass packaging, wood packaging,



Elements of Packaging Design

Packaging (packaging) is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means of establishing product affinity with consumers. Today's economic globalization, packaging and commodities have been integrated. As a means to realize the value of goods and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important subject that the business community and design have to pay attention. The function of packaging is to protect goods, convey product information, facilitate use, facilitate transportation, promote sales, and increase product added value. Packaging



Successful packaging design must have the following points?

Shelf impression Readability Appearance pattern Trademark Impression Description of functional features Practice selling point and selling point map culture



Packaging must improve the core competitiveness

Packaging will speak for itself and become an effective advertisement. More importantly, consumers will know which enterprise or brand they come from when they see any packaging. Only in this way can we say that our packaging strategy design is successful. For most enterprises, they are also faced with a dilemma at this stage: do not change the packaging, and they also feel that they do not show the grade; Change it, and worry about affecting the existing sales volume, because the new packaging usually needs a process of promotion, communication and familiarity, especially for some products whose sales volume tends to be stable, it is difficult for people to make decisions whether to change the packaging. Packaging design is not the pursuit of beauty is not beautiful, but right! Incorrect packaging strategy,



Product packaging design function is what

Packaging design gives the product a unique personality, but also for the goods to establish a perfect visual image. Product packaging design is the most straightforward self-presentation of goods to consumers. It has long been regarded by consumers as a prerequisite for judging the quality and value of goods. It is also directly related to the brand value of goods in the market circulation. What is the function of product packaging design? What is the function of product packaging design? 1. Reflect the characteristics of the product. Through the combination of graphic design, layout planning and color matching and artistic expression, the product characteristics can be presented to a greater extent. This practice is mainly to attract more consumers.



What kind of paper is generally used in tea packaging design

Tea can be said to be one of the popular beverages. In order to ensure that high-quality tea is provided to customers, the correct packaging type must be selected. Tea can be packaged into different types of bags, so the choice of paper is also different. What paper is generally used in tea packaging design? 1. Aluminum foil vertical bags have been popular in recent years. They are an excellent choice for packaging loose leaf tea. The bottom gusset can make the bag stand vertically. These small bags have different colors and sizes., Can be widely used in tea packaging, and aluminum foil can provide better sealing through zipper locks, which is an ideal choice for packaging loose tea. 2. Aluminum foil lining bag These aluminum foil bags



What are the components of packaging design?

Packaging design refers to the use of appropriate plastic packaging materials, the use of more ingenious processing technology means, for the outer packaging products to carry out the structural characteristics of the glass container modeling design and outer packaging beautification design decoration. From this, we can see the three basic elements of packaging design. What are the components of packaging design 1. Basic elements of appearance design The basic elements of appearance design are the appearance design of the outer packaging surface of the product, which mainly includes the size, size and shape pictures of the display surface. There are three kinds of shapes we see in our daily life, namely, natural shapes, synthetic shapes and intermittent shapes. But everyone in science

